neon
Product Design (Software + Hardware)
TLDR— As a Senior UI/UX Designer for DLA (a subsidiary of telecom company America Movíl), I led the efforts to envision the set-top box (STB) experience along with working closely with the hardware team in creating a unified experience for our new content delivery platform, Neon.
My Approach
With the web and native app experiences underway, I wanted to create an experience that was familiar but also able to leverage the platform’s uniqueness. We strategized an experience around the users’ main tool - the remote. Working closely with an agency developing the hardware, I lent my product development experience to bridge the gap between the software and the hardware.
Outcome
I ensured a holistic approach to the platform - a minimalistic remote that intuitively interacted with the set top box’s interface.
My Contribution
Wireframes
User Flows
Interaction Design
Design Strategy
UI Design
Hardware Design Considerations
Exploring the Interaction Model
Researching best practices for 10-foot design, I approached this with the most recognizable interaction model: the grid layout. Key functions were just a button press away with the ‘one-button’ remote. I also made sure there were UI alternatives for ease of use.
Key Features:
Simplified interaction model featuring simple navigation and interaction
Smooth transitions from each content
Bridging the Gap
Working alongside the hardware team, I made sure each user touch point was thoughtfully considered from both a hardware and software perspective. With constant sync-ups and design reviews, we made sure both tandem projects informed each other.
Key Highlights:
Worked alongside product specialists from Apple and Samsung.
Delivered a holistic approach to the platform.
My product design background proved invaluable
The Takeaway
Having the opportunity to lead the UIUX effort for the 10-foot experience was a daunting but satisfying experience. Coming from a physical design background, I was able to ‘talk shop’ with the hardware team which allowed us to streamline how we integrated the digital experience.